Is Banner Advertising still effective? YES: But you need traffic to get traffic from banner ads!

A trick is to try banner campaigns in combination with a pop-under campaign. Send cheap traffic to a web page with original content and some banners from 2-4 free banner exchanges.

On average, banners receive a click trough rate of 0.2% - 0.6%, but some banner ads receive a CTR of up to 3%. It's up to you to create a professional banner with an incredible free offer, so that nobody can resist!

Now let's assume that your banner has a click through rate of 1% (one click for every 100 banner impressions).

You will usually earn one banner impression for your banner for every two visitors you receive. Suppose you join four free banner exchanges. Then order a 50,000 cheap visitors package (traffic pop-under windows) for about $100 and send that traffic to the page you putted the banner code on it.

You should earn about 100,000 free banner impressions from the banner exchanges (25,000 credits from each banner exchange network). With a well-designed banner, expect to achieve a 1% Click Through Rate (CTR) or even more.

That's one thousand (1,000) targeted visitors, who have already demonstrated an interest in your product (by clicking on your ad).

Targeted banner impressions often cost $10 per 1,000 impressions ($10 CPM). This equates to an advertising value of $1,000.00 and a cost per click (CPC) of only 10 cents!

Not to mention the branding effects: Your logo and web address will appear 150,000 times on other sites (100,000 on your banner and 50,000 on your pop-under window)! Sooner or later, your product or name will become known throughout the Internet.

There are several banner exchanges on the Internet.

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Ron's Internet Marketing Tools - The online resource for Internet marketing and Webmaster Tools and tips for website owners and webmasters.

When looking for free Webmaster Tools, my advice to you is to be sure that you are using tools from a reputable site or, more importantly, if you are downloading software be very careful that the download does not contain adware and spyware or viruses for that matter! On that note let's start off with the free software that you can use to protect your computer, because if that is not running well you will not be able to run you online business successfully. Windows Defender from Microsoft is great at scanning your computer for unwanted software. The free version of AVG Anti-Virus as well as Ad-Aware SE and Spybot are great at keeping your computer free of viruses and other undesirables! The free version of ZoneAlarm has many great attributes. Just a word of warning if you are running AVG anti-virus, ZoneAlarm will not detect that you have anti-virus protection, so do not be alarmed, it is just that ZoneAlarm has not been programmed to look for AVG. The one program I did purchase was ProcessGuard, which amongst other things protects my computer from keyboard loggers, protects the physical memory, blocks global hooks, blocks rootkit/driver/service installation and registry DLL injection. These programs all run harmoniously on my computer and so far I have managed to keep out all the dangerous and unwanted intruders.

Now on to the more exciting free Webmaster Tools, that will greatly assist you in the running of your online business. Google Alerts can really add excitement to your day. If you set up a Google alert for the name of your affiliate program/s, Google will advise you by email when a new page appears on Google with these search terms and you can view the page and see if it is an opportunity to recruit an affiliate. Sometimes the new page can be a forum post asking for opinions on the affiliate program. This gives you the opportunity to add your opinion with your affiliate link of course in the signature file.

You can also set up a Google alert for your own name. This throws up some really exciting results as you can see when someone has clicked on your profile in an Article Directory or clicked on your articles as well as where people have clicked to find out what other articles you have written. This is definitely worth trying as I am sure you will be both surprised and amazed at what comes up! Google Webmaster Tools, previously known as Google Sitemaps is so useful in that you are able to let Google know when you have updated your site. The sitemap enables Google to crawl your site better and ensures that the most current pages of your site are indexed quickly. You can just create a sitemap upload it to the same directory as your .index files and in the Google Webmaster Tools under Add a Sitemap you just type in or paste the url of your new sitemap. Google also give you reports on their latest crawl of your site and notifies you of errors, as well as give you details and positioning of your keywords. There is also other really useful information available.